Marketing Executive
Grow how many people find us, across search, content and the channels that actually convert.
About the role
Almost everyone who books with us arrives from a search. That makes marketing here unusually measurable and unusually large in scope: we publish location and service pages across all 50 states, and small improvements compound across a very big surface.
This role suits someone who wants to work on demand generation with real data behind it, rather than producing content nobody reads.
What you will do
Own content across service and location pages, planning it, writing or briefing it, and measuring what it does
Work with search data to decide where to invest, and be honest about what is not working
Improve how pages convert, not just how many people land on them
Run campaigns across the channels that suit a considered, occasion-driven purchase
Report on performance in terms of enquiries and bookings, not vanity metrics
Work closely with sales so marketing reflects the operators and cities we can genuinely serve
What we are looking for
Experience in digital marketing, content or SEO, ideally somewhere performance was measured properly
Comfortable with analytics and search data, and able to draw a defensible conclusion from them
Strong writer who can brief and edit others
Understands that a page has to be useful before it can rank
Based in or able to work from our Roseville, California office
Nice to have
Experience with programmatic or location-based content at scale
Working knowledge of Google Search Console, GA4 and a rank-tracking tool
Paid search or paid social experience
Background in travel, events, weddings or hospitality
How to apply
Send your CV and a short note about why this role interests you. We read every application and reply either way.